We Live Color

In addition to providing color, our coatings also enhance performance, efficiency, reliability, and durability. We continue to build on our more than 150-year history by advancing solutions guided by the latest trends.

Automotive Color of the Year

Techno Blue is a bold, electrifying color that showcases the vibrant energy of today

Axalta continuously monitors automotive trends to forecast how color tastes are changing in the automotive market. Our color expertise helps automakers who use our coatings to beautify and protect their vehicles recognize which hues will appeal most to their customers. Each year, Axalta identifies a global Automotive Color of the Year. Daily inspirations, coupled with extensive research, assist Axalta color designers and product experts in selecting the Automotive Color of the Year.

Automotive Color Popularity

As part of our commitment to color, Axalta is proud to publish its annual Global Color Popularity report, the largest and longest running report of its kind in the automotive industry. It is the only report that includes global automotive color popularity rankings and regional trends from 11 leading automotive regions of the world. Each year a full report reveals the top 10 most popular color spaces. The report also shows color popularity by vehicle segments including compacts and sport vehicles, trucks and SUVs, intermediate and multi-purpose vehicles as well as luxury sedans and luxury SUVs.

Color Popularity Reports 
202120202019 | 201820172016 | 2015

Mobility Color Trends

The 2022 Mobility Color Trend Report reveals unique color combinations driven by the changing landscape to autonomous and electric vehicles with regional preferences in mind. The report was compiled by reviewing the relationship of color trends, color technology and Axalta’s Global Automotive Color Popularity data to develop four dynamic color palettes best suited for the global automotive market of tomorrow.

Axalta Color Shows

Axalta color shows hosted around the world present OEMs with color palettes designed to showcase the latest color and technology trends. On display are painted, contoured panels that represent colors for all vehicle types. Exquisite and sophisticated colors are designed for luxury and specialty brands while trending colors with global acceptance target mass appeal brands. Axalta’s global team of specialists design color choices that anticipate and inspire color preferences for automobile manufacturers for years into the future.

The Nature of Color

Consumer Color Preferences Survey

Axalta’s Automotive Color Preferences Consumer Survey provides insights on color and paint preferences from vehicle owners, and is aimed at analyzing the relationship between color and vehicle purchasing decisions among consumers. 

According to Axalta’s 2022 Automotive Color Preferences Survey in Mexico, red (21%) is the preferred color of participants for the fourth consecutive year, followed by black (18%) and white (15%). Red was a favorite for both women and men in Mexico and has been increasingly popular since Axalta’s first survey in 2019.

“Our survey helps us better understand automotive consumers and their decision making, and potential future trends to develop appropriate technologies that meet industry needs,” said Daniel Salcido, president of Axalta Mexico.

The survey also revealed the colors owned by automotive consumers and the relevance of sustainability throughout the manufacturing process:

  • 18% of the participants said they had a red car, while white and gray follow closely with 17% each, mainly sedans and compact cars.
  • White color is predominant for women, while men own mainly red and gray cars.
  • Red stood out by the respondents as an elegant and modern color.
  • 74% of the participants, mainly men and women between 25 and 45 years of age, considered that it is very or extremely important that the value chain in the manufacture of their vehicles is committed to sustainability.

“With 150 years of color experience, along with our culture of agility and customer focus, we are uniquely positioned to help our customers navigate the challenges in the industry and support their needs by offering new and valuable information on color trends,” added Hans Paetau, director of Mobility for Axalta Mexico.

Read the full press release