Axalta Releases 67th Annual Global Automotive Color Popularity Report
At Axalta, we are built for performance. And nowhere is this more evident than in our refinish business.
We are a valued, reliable global partner to our customers. We give them confidence and peace of mind in our fast, efficient, high-quality coating technologies and integrated digital business processes, making the entire paint repair journey faster, easier and more profitable.
By providing added value support and services, we help to make our customers more successful. And thanks to our dedication to innovation and our constantly-developing technology, we offer our customers an unlimited colour choice for perfect colour matches.
But most importantly, we work tirelessly to anticipate our customers’ needs so they can address the challenges they face every day in their highly-dynamic, ultra-competitive markets.
Axalta participated in this year’s Chemicals Sales & Marketing Toolbox in Frankfurt, Germany, from 14 to 15 November 2019. Gilles Navez, Axalta’s Product and Marketing Director for its Refinish Systems business in Europe, the Middle East and Africa (EMEA), was a speaker on the second day’s executive panel where he shared Axalta’s best practice in digital transformation in the refinish industry.
Axalta released its 67th annual Global Automotive Color Popularity Report, which reveals the top three automotive colours as: white (38%), black (19%), and grey (13%). White has been the top automotive colour worldwide since 2011.
Axalta announced that it has gained its 1,000th Syrox bodyshop in Europe, the Middle East and Africa (EMEA) since the brand’s global launch in 2016. Syrox, one of the refinish brands from Axalta, is formulated to fulfil specific customer demands for a straight-forward, conventionally-applied refinish system for passenger car repairs that is economical to use and delivers exceptional colour matches. The Syrox complete and compact refinish paint system delivers just that.