Techno Blue

Axalta’s 2023 Automotive Color of the Year

Axalta continuously monitors automotive trends to forecast how color tastes are changing in the automotive market. Our color expertise helps automakers who use our coatings to beautify and protect their vehicles recognize which hues will appeal most to their customers. Each year, Axalta identifies a global Automotive Color of the Year. Daily inspirations, coupled with extensive research, assist Axalta color designers and product experts in selecting the Automotive Color of the Year.

Axalta marks its ninth edition of the exclusive Global Automotive Color of the Year with Techno Blue, an ultramodern blue with hue-shifting effects. This color is right on beat with today’s transitional trends between the real and digital world. Techno Blue is designed with color movement to generate excitement on all vehicle types around the globe.

Techno Blue is formulated for various coating solutions and enriches the already diverse Axalta color palette. As a leading color expert in paint and coatings, Axalta uses its innovative technology, advanced color formulations and proprietary insights into global and regional color preferences to drive future color trends.

Press release

Color of the Year History

Royal Magenta (2022)

Royal Magenta delivers a new luxury look that is optimized for future mobility. 

ElectroLight (2021)

ElectroLight is an expressively refreshing green-yellow hue with inspired bold, contemporary flavours that echo style, energy and flair. 

Sea Glass (2020)

Inspired by nature’s waterways and oceans, Axalta’s Sea Glass has depth and intense colour as it glitters in sunlight, making it a colour that consumers want and one that will be noticed by motorists around the world.

Sahara (2019)

Sahara, a golden bronze tone, radiates warmth, richness and strength for vehicles of all sizes and can serve as the principal color for two-tone possibilities.

StarLite (2018)

StarLite is a light and reflective hue that uses Axalta’s tri-coat process formulated with synthetic pearl flakes to create an eye-catching pearlescent effect.

Gallant Gray (2017)

Gallant Gray is enhanced by blue and silver flakes that produce a unique sparkle effect and dark undertones that enrich the finish, adding sophistication.

Brilliant Blue (2016)

Brilliant Blue is a mid-shade blue that has both depth and vividness with slight turquoise highlights.

Radiant Red (2015)

Made from Axalta’s Cromax Mosaic low VOC solvent paint brand, Radiant Red also contains Axalta’s Vermeera™ high chroma technology and a sparkle effect.