REDEFINED

2027 Global Automotive Color of the Year

Axalta continuously monitors global automotive trends to anticipate how color preferences are evolving. Leveraging deep color expertise, we help automakers using our coatings enhance and protect their vehicles while selecting hues that resonate with today’s consumers. Each year, Axalta names a Global Automotive Color of the Year. This selection is shaped by daily inspirations, in-depth research, and collaboration among our color designers and product experts. Through annual trend-analysis meetings, Axalta’s color specialists evaluate market shifts and emerging influences to forecast future preferences that provides automakers with clear guidance on colors that will appeal to buyers worldwide.

REDEFINED is more than a color, it’s a new perspective. Inspired by meaningful moments and unexpected discoveries, this rich ruby-red finish reveals a refined, jewel-like sparkle and enduring depth. Rooted in heritage yet designed for today, REDEFINED captures authenticity, timeless elegance, and individual expression. It transforms every drive into more than a destination, a journey worth remembering.

Color of the Year History

Solar Boost (2026)

Solar Boost is a radiant orange that is both warm and inviting while shimmering with an energy all its own.

 

Evergreen Sprint (2025)

Evergreen Sprint is a rich, deep forest green that pays homage to the legendary British racing green and symbolizes speed and performance

Starry Night (2024)

Starry Night is a strong, contemporary color with light blue and silver flakes that evokes the depths of our universe and space exploration.

Techno Blue (2023)

Techno Blue is designed with color movement to generate excitement on all vehicle types around the globe.

Royal Magenta (2022)

Royal Magenta delivers a new luxury look that is optimized for future mobility. 

ElectroLight (2021)

ElectroLight is an expressively refreshing green-yellow hue with inspired bold, contemporary flavours that echo style, energy and flair. 

Sea Glass (2020)

Inspired by nature’s waterways and oceans, Axalta’s Sea Glass has depth and intense colour as it glitters in sunlight, making it a colour that consumers want and one that will be noticed by motorists around the world.

Sahara (2019)

Sahara, a golden bronze tone, radiates warmth, richness and strength for vehicles of all sizes and can serve as the principal color for two-tone possibilities.

StarLite (2018)

StarLite is a light and reflective hue that uses Axalta’s tri-coat process formulated with synthetic pearl flakes to create an eye-catching pearlescent effect.

Gallant Gray (2017)

Gallant Gray is enhanced by blue and silver flakes that produce a unique sparkle effect and dark undertones that enrich the finish, adding sophistication.

Brilliant Blue (2016)

Brilliant Blue is a mid-shade blue that has both depth and vividness with slight turquoise highlights.

Radiant Red (2015)

Made from Axalta’s Cromax Mosaic low VOC solvent paint brand, Radiant Red also contains Axalta’s Vermeera™ high chroma technology and a sparkle effect.