Axalta’s 2015 Automotive Color of the Year
Radiant Red is made from Axalta’s Cromax Mosaic low VOC solvent paint brand. It also contains Axalta’s Vermeera™ high chroma technology and a sparkle effect. Axalta chose a red hue for several reasons.
Axalta’s annual Global Automotive 2014 Color Popularity Report’s research indicates that the color red is a growing trend in the marketplace. It’s been one of the top five most popular colors since 2010 and last year it grew by 3%.