Axalta’s 2020 Automotive Color of the Year
Axalta continuously monitors automotive trends to forecast how color tastes are changing in the automotive market. Our color expertise helps automakers who use our coatings to beautify and protect their vehicles recognize which hues will appeal most to their customers. Each year, Axalta identifies a global Automotive Color of the Year. Daily inspirations, coupled with extensive research, assist Axalta color designers and product experts in selecting the Automotive Color of the Year.
Inspired by nature’s waterways and oceans, Axalta’s Sea Glass has depth and intense colour as it glitters in sunlight, making it a colour that consumers want and one that will be noticed by motorists around the world.
More than just beautiful and trendy, Sea Glass is formulated with reflective properties and is highly detectable by Light Detection and Ranging (LIDAR) systems. “Bright and pearlescent, Sea Glass is designed to be transmissible for Radio Detection And Ranging (RADAR), meeting the colour trends of today for the autonomous vehicles of tomorrow,” commented Lockhart. “The transmission properties of Axalta’s Sea Glass, as well as many other colours in our expansive colour portfolio, allow vehicle-to-vehicle detection to occur.”