Solar Boost

2026 Global Automotive Color of the Year


Axalta continuously monitors global automotive trends to anticipate how color preferences are evolving. Leveraging deep color expertise, we help automakers using our coatings enhance and protect their vehicles while selecting hues that resonate with today’s consumers. Each year, Axalta names a Global Automotive Color of the Year. This selection is shaped by daily inspirations, in-depth research, and collaboration among our color designers and product experts. Through annual trend-analysis meetings, Axalta’s color specialists evaluate market shifts and emerging influences to forecast future preferences that provides automakers with clear guidance on colors that will appeal to buyers worldwide.

Solar Boost is a radiant orange that is both warm and inviting while shimmering with an energy all its own. This boldly dynamic hue, infused with champagne-colored glass flakes, tells a unique story in every curve, angle, and light. Designed for modern vehicles, this color delivers a confident, premium expression that radiates from sunrise to sunset. 

Color of the Year History