Axalta’s 2023 Automotive Color of the Year
Axalta continuously monitors automotive trends to forecast how color tastes are changing in the automotive market. Our color expertise helps automakers who use our coatings to beautify and protect their vehicles recognize which hues will appeal most to their customers. Each year, Axalta identifies a global Automotive Color of the Year. Daily inspirations, coupled with extensive research, assist Axalta color designers and product experts in selecting the Automotive Color of the Year.
Axalta marks its ninth edition of the exclusive Global Automotive Color of the Year with Techno Blue, an ultramodern blue with hue-shifting effects. This color is right on beat with today’s transitional trends between the real and digital world. Techno Blue is designed with color movement to generate excitement on all vehicle types around the globe.
Techno Blue is formulated for various coating solutions and enriches the already diverse Axalta color palette. As a leading color expert in paint and coatings, Axalta uses its innovative technology, advanced color formulations and proprietary insights into global and regional color preferences to drive future color trends.