The Eloxal Selection, a new offering of Alesta Super Durable powder coatings

Basel, Switzerland – September 19, 2017 – Axalta Coating Systems (NYSE: AXTA), a leading global supplier of liquid and powder coatings, introduces the Eloxal Selection, comprised of high-performance metallic effect powder coatings from Axalta’s Alesta® Super Durable range. The Eloxal Selection provides reproducible, homogeneous finishes coupled with outstanding exterior durability and high weather resistance, which make it ideal for outdoor architectural applications.

The Eloxal Selection offers the appearance of the most popular anodized finishes combined with all the benefits of a powder coating, delivering an attractive and durable high-quality finish. And compared to electrolytic oxidation, powder coatings have the added advantage that they can be applied on different substrates including aluminum, steel and cast components.

“Made with special bonding technology, the Eloxal Selection offers our customers optimum ease of application and excellent reproducibility. We know these highly reliable, easy to use, and environmentally responsible products are just what the modern construction industry requires, and we trust these new colors will inspire architects who are working on some of the most impressive state-of-the-art buildings around the globe,” says Dr René Mattern, Head of Product Management and Technical Service for Axalta’s powder coatings in Europe, Middle East and Africa.

Like all of Axalta’s Alesta powder coatings, the Eloxal Selection is based on environmentally responsible formulations with virtually zero VOC content, and the coatings meet major European environmental standards. The new selection is GSB Master and Qualicoat class 2 certified and it also meets AAMA 2604 requirements for high-performance powder coatings on aluminium extrusions and panels.