We Live Color
Axalta’s 2023 Automotive Color of the Year
Techno Blue is a bold, electrifying color that showcases the vibrant energy of today
Axalta continuously monitors automotive trends to forecast how color tastes are changing in the automotive market. Our color expertise helps automakers who use our coatings to beautify and protect their vehicles recognize which hues will appeal most to their customers. Each year, Axalta identifies a global Automotive Color of the Year. Daily inspirations, coupled with extensive research, assist Axalta color designers and product experts in selecting the Automotive Color of the Year.
Axalta's Global Automotive Color Popularity Report
As part of our commitment to colour, Axalta is proud to publish its annual Global Color Popularity report, the largest and longest running report of its kind in the automotive industry. Together with Axalta’s Color Trend Report, the history and future of automotive colour is compiled by Axalta’s global colour experts. The report gives automotive OEMs captivating insights into consumer preferences aiding them in making informed decisions about auto colours.
It is the only report that includes global automotive color popularity rankings and regional trends from 11 leading automotive regions of the world. Each year a full report reveals the top 10 most popular color spaces. The report also shows color popularity by vehicle segments including compacts and sport vehicles, trucks and SUVs, intermediate and multi-purpose vehicles as well as luxury sedans and luxury SUVs.
Color Preferences Survey
Axalta, a leading global supplier of liquid and powder coatings, released its Automotive Color Preferences 2021 Consumer Survey aimed at analysing the relationship between colour and vehicle purchasing decisions among consumers. More than 4,000 participants aged 25 to 60 in four of the largest vehicle-producing countries – China, Germany, Mexico and the US, responded that colour was a key factor in 88% of vehicle purchasing decisions.