Axalta's 2018 Color Popularity Report
Axalta's 2018 Automotive Color Popularity Report Shows White's Continued Global Preference on Vehicles at 38 Percent
Axalta develops, manufactures and sells a wide selection of performance and transportation coatings around the world. Our customers range from the largest, global original equipment manufacturers (OEMs) to small, family-owned businesses. All of whom have one thing in common – the promise of Axalta quality. Our employees are committed to providing the best possible customer experience, service and product support to every one of our brands.
For the first time in its five-year history, Axalta’s Automotive Color of the Year is showcasing a colour primed for vehicle customisation both at manufacturing facilities and in the aftermarket. Sahara, a golden bronze tone, radiates warmth, richness and strength for vehicles of all sizes – especially the expanding global truck and SUV markets – and can serve as the principal colour for two-tone possibilities including black roofs.
Axalta today released its 66th annual Global Automotive Color Popularity Report which shows white as the global leader in consumer vehicle colour choice in 2018. At an astounding 38 percent, white held its top spot with a significant gap ahead of second-place black (18%) and a third-place tie between silver and grey (12%).
Axalta today announced that its Board of Directors has named Robert Bryant Chief Executive Officer on a permanent basis, effective immediately. He had been serving as interim CEO since October 2018. Mr. Bryant was also appointed to serve on Axalta's Board of Directors.