Axalta's second annual National Automotive Color Preferences Survey in Mexico showed that nearly 60% of automobile buyers in Mexico prefer one of three colors - red, silver or white.
Red led the three “most preferred” colors with 20% of respondents citing it as their favorite. Red is especially popular in the center, north and southeast of the country, which represents more than half of the territory, particularly among women and millennials. Axalta is the first global coatings company to conduct a survey in Mexico that evaluates preferred automotive colors.
“Our survey results show that color is 'very' or 'extremely important' for nearly 70% of consumers in Mexico when making a decision to buy a vehicle. That’s why Axalta, as an industry leader and color expert, listens to the preferences of consumers and continuously analyzes market trends to anticipate what the next most popular color will emerge,” said Daniel Salcido, President of Latin America North at Axalta.
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