We Live Color
Automotive Color of the Year
Axalta continuously monitors automotive trends to forecast how color tastes are changing in the automotive market. Our color expertise helps automakers who use our coatings to beautify and protect their vehicles recognize which hues will appeal most to their customers. Each year, Axalta identifies a global Automotive Color of the Year. Daily inspirations, coupled with extensive research, assist Axalta color designers and product experts in selecting the Automotive Color of the Year.
As part of our commitment to color, Axalta is proud to publish its annual Global Color Popularity report, the largest and longest running report of its kind in the automotive industry. It is the only report that includes global automotive color popularity rankings and regional trends from 11 leading automotive regions of the world. Each year a full report reveals the top 10 most popular color spaces. The report also shows color popularity by vehicle segments including compacts and sport vehicles, trucks and SUVs, intermediate and multi-purpose vehicles as well as luxury sedans and luxury SUVs.
The 2020 Automotive Color Trend Report reveals unique color combinations driven by autonomous vehicles, specialized vehicle types and regional preferences. The report was compiled by reviewing the relationship of color trends, color formulations, the latest in color technology, and Axalta’s Global Color Popularity data to develop sets of color combinations that are shaping the automotive industry. The report highlights technology and lifestyle connections to color in four dynamic palettes.
Axalta Color Shows
Axalta color shows hosted around the world present OEMs with color palettes designed to showcase the latest color and technology trends. On display are painted, contoured panels that represent colors for all vehicle types. Exquisite and sophisticated colors are designed for luxury and specialty brands while trending colors with global acceptance target mass appeal brands. Axalta’s global team of specialists design color choices that anticipate and inspire color preferences for automobile manufacturers for years into the future.
Color Preferences Survey
Axalta’s Automotive Color Preferences Consumer Survey provides insights on color and paint preferences from vehicle owners in four of the largest automotive producing countries. The survey, conducted in China, Germany, Mexico and the U.S., is aimed at analyzing the relationship between color and vehicle purchasing decisions among consumers.
“The development of unique and new colors that meet the needs of our customers’ brands and consumer preferences is a key factor in understanding market trends," said Nancy Lockhart, Global Color Manager, Mobility Coatings at Axalta. "It is exciting to see how bolder colors are becoming more and more popular in the minds of consumers. Reds and blues are clearly rising in preference. It’s possible we’ll see more colors on the road with brilliant effects in the not too distant future.”