Architectural SuperDurable powder coatings for metal substrates

ICONICA is a collection of super durable powder coatings for a new beginning affecting how we live, work and play. As designers, architects and innovators worldwide find ways of living that are better for the planet and its people, the colours and textures we surround ourselves with are changing too.

It’s a time of coming together to solve universal problems. Technology and science are helping us design and build with a minimal footprint, using fewer materials and resources, and replenishing rather than wasting. Today we are designing for the long term – for resilience, quality, and performance over time – knowing that we are part of a bigger system where light and darkness, the sun and the moon, the natural and the man-made need to coexist in harmony.


Produced according to Axalta’s Alesta® SD quality, the ICONICA coatings are based on a super-durable polyester resin system. The collection combines higher grade pigments and stabilisers with outstanding exterior durability that extend the life cycle of architectural projects.

The ICONICA coatings are assessed for gloss and colour retention, for all colours, in the most severe environments. This includes testing for strong UV exposure, high temperatures and high humidity.

Standing the test of time, and with excellent scratch resistance, the ICONICA products exceed the Qualicoat Class II standards. Axalta’s 25-year warranty guarantees that the coatings’ gloss and overall aesthetic appearance is retained.

For the metallic finishes, the highest bonding standard has been used, ensuring consistent colour during application, and avoiding colour variations between different batches.


Powder coatings contain no solvents, and release negligible amounts of VOC’s into the atmosphere, making them a sustainable choice compared to solvent-borne coatings, with negligible impact on indoor air quality.

The ICONICA powder coatings may contribute towards LEED (Leadership in Energy and Environmental Design) credits, and all of the products in the range are backed by Environmental Product Declaration (EPD).


Working closely with architects, designers and other stakeholders in the built environment, Axalta’s architectural colour experts help guide our product innovation.

The new ICONICA collection of coatings is a result of Axalta’s own colour research, in collaboration with colour forecasting agency Francq Colors Trend Studio, which focuses on architecture and high-end design.


Trend themes



  • SuperDurable quality
  • Durable & sustainable with excellent applicability
  • Bonded, homogeneous metallic effects
  • Enhanced UV fastness
  • Excellent batch-to-batch consistency
  • Outstanding scratch resistance
  • Qualicoat Class 2 & GSB Florida 3 (Master) certified
  • Meets the AAMA2604 requirements
  • 25-year warranty (under conditions)
  • Available from stock


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Download our Alesta® SD ICONICA BIM files