The Axalta ColourSelector: an innovative solution for your colour selection

Job coaters and applicators are usually the preferred option when it comes to selecting powder coating colours and finishes for metallic substrates on buildings and exterior objects. Axalta Powder Coatings has chosen a different approach and supports its customers with the newly developed ColourSelector to facilitate the professional and representative presentation of suggested colours The elegant display is available to selected partners in European countries and revolutionises the process of colour selection..

Colour turns buildings and objects into whatever they are supposed to be and what they have to say. Selecting the perfect shade and texture for them is therefore a crucial design factor for which both architects and product designers rely on the support of job coaters and applicators. However, providing customers with the optimal advice on colour is often very difficult because different colour samples must be collected from fan decks and colour cards in various sizes as well as brochures put together for the discussion. Once agreement on the colour has been found, there is usually no additional sample left for the customer. “At Axalta Powder Coatings, we are always on the lookout for innovative solutions to support our customers even better. So, we have been looking for a solution to make the colour presentation for our partners more professional and representative. The outcome was the newly developed ColourSelector,” explains Markus Koenigs, Marketing Communications Leader EMEA at Axalta Powder Coatings.

Elegant display with impressive features

The new ColourSelector is an elegant, sleek display with 490 powder-coated aluminium colour sample panels presented in chromatic order. The choice of colours, effects, finishes and gloss grades encompasses a range of the most popular products on the market of high-quality powder coatings, e.g. in super-durable quality. The selection is geared towards the latest developments and trends in architecture and design.

Each of the smartly designed panels features a rounded front and curved corners. The panels can be removed for a closer look and feel of the finish. Two powerful daylight LED bars integrated into the display put the colours in the right light.

The sturdy display is made of steel and was given an unobtrusive finely textured look with white coating. The ColourSelector will be installed on site supported by the Axalta sales team. It can be placed freely in the showroom or close to a wall - in both cases, neither fixings nor tools are required. Individually customised with the partner’s logo, it could become the central piece of the showroom and an attractive eye-catcher, underlining the company’s competence in colours. “Enabling our partners to provide their customers with the best possible service creates a win-win situation for both parties,” states Markus Koenigs.

An exemplary service for partners and customers

This new tool comes with a web-based application to renders working with it easy and cutting-edge for Axalta’s ColourSelector partners. After discussing the best colour alternatives for the project at hand, customers can choose their favourite colour samples, which will then be sent to them by Axalta directly. “In this context, we assume the function of a service partner for our ColourSelector partners and take care of shipping the selected samples to their customers,” adds Markus Koenigs.

The ordering process is simple. Each panel has a sticker on the back indicating all the necessary product information and a QR code. To start the ordering process, the QR code of the selected colour samples is scanned with the app. Then the customer's address data must be entered either using the app’s scan-to-lead function or manually. The order is then transmitted directly to COLOURit, Axalta’s European panel service. The customers of the ColourSelector partners will receive the requested colour samples within a few days, depending on their location.

Service including continuous support

“In the meantime, we have already installed a large number of ColourSelectors throughout Europe at selected partners and the demand is steadily growing,” reports Markus Koenigs. Which does not come as a surprise, because the impressive colour selection display gives Axalta partners the opportunity to offer just the perfect solution for every project in an unique and exclusive way and will strengthen the ties with their customers.

Additional support is offered by Axalta in the promotion of this new service, providing frequent news and information on tool features and activities in close collaboration with the ColourSelector partners. A dedicated website section including a geolocator will help customers quickly and easily find the nearest ColourSelector partner. Various communication channels will be used to boost the ColourSelector’s visibility and benefits for the partners. “I am quite confident that the ColourSelector will make a change and will be a huge success. It will help us achieve our goal of being both pioneer and leading supplier of colours in architecture and design,” confirms Markus Koenigs.

For more information about the ColourSelector please visit https://www.axalta.com/colourselector and on LinkedIn