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Color of the Year 2015 - Radiant Red
Axalta Coating Systems announces its Automotive Color of the Year 2015-Radiant Red!
Radiant Red is made from Axalta’s Cromax Mosaic low VOC solvent paint brand. It also contains Axalta’s Vermeera™ high chroma technology and a sparkle effect. Axalta chose a red hue for several reasons. Axalta’s annual Global Automotive 2014 Color Popularity Report’s research indicates that the color red is a growing trend in the marketplace. It’s been one of the top five most popular colors since 2010 and last year it grew by 3%.