Solar Boost

2026 Global Automotive Color of the Year

Solar Boost is a radiant orange that is both warm and inviting while simmering with an energy all its own. This boldly dynamic hue, infused with champagne-colored glass flakes, tells a unique story in every curve, angle, and light. Designed for modern vehicles, this color delivers a confident, premium expression that radiates from sunrise to sunset. 

Reflecting the brilliance of sunlight, Axalta’s latest Automotive Color of the Year combines vibrant energy with a touch of sophistication, making Solar Boost a standout option for sports cars, crossovers, and beyond.

“Solar Boost is the result of our team’s deep experience in both the art and science of color,” said Robert Roop, Ph.D., Senior Vice President and Chief Technology Officer at Axalta. “Elements of human psychology and popular culture inform our choice of color; then we apply our expertise in color science, optics, and coating formulations to transform color into a manufacturable coating that is beautiful, durable and sustainable.”

This marks the 12th year Axalta has celebrated an Automotive Color of the Year, highlighting 160 years of experience in color design leadership, innovation, and forecasting future mobility coating trends. Axalta’s color experts meet regularly to analyze automotive trends and anticipate how consumer color preferences are evolving. Their guidance helps vehicle manufacturers choose colors that will resonate with buyers.


Color of the Year History