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Axalta Powder Coating Systems UK Limited
Whessoe Road, Darlington


SuperDurable powder coatings for metal substrates

ICONICA is a selection from the range of Alesta® SuperDurable powder
coatings and represents the new architectural understanding for nature
and humanity – environmentally sustainable, super durability against
weather conditions and intense UV radiation, whilst being both
expressive and elegantly reserved.

Designed by trend experts, ICONICA was brought to life to inspire the design and architecture of tomorrow.

ICONICA is divided in 4 themes:

Eden Garden

Energy Manifesto

Arty Fusion

Techno Precious



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Salone del Mobile, Milan 2017
Vision, London 2017
Maison & Objet, Paris 2017
Nacht vd Architectuur, Antwerp 2017

Axalta ICONICA Architectural Event Salone del Mobile, Milan

Explore a new, iconic vision of colour in architecture and design

Axalta invited Meiré und Meiré Design Department to reflect on the
changing role of colour in tomorrow’s architecture. In Palazzo Litta’s
Clock Courtyard, the 40 colours of Axalta’s new ICONICA collection are
on display in constantly changing light conditions.

Vision, London 2017

ICONICA collection of Alesta® Super Durable architectural powder coatings for metal substrates was presented at Vision 2017, at Olympia, London, on June 6 and 7, 2017.

ICONICA at Maison & Objet 8-12/9 2017 in Paris, France

Explore a new, iconic vision of colour in architecture and design

Nacht van de Architectuur, Antwerp 2017

Axalta and Reynaers Aluminium present the ICONICA collection at Belgian architecture festival.

Reynaers has added Axalta’s Alesta® SD ICONICA collection to its portfolio, presenting it at the Festival van de Architectuur 2017 which took place in Antwerp, Belgium, from between September 8 and 17, 2017.