·         ICONICA presents the colours and tones that encapsulate a world that has changed

·         Latest ICONICA collection retains a focus on exceptional product performance and aesthetics, with a renewed emphasis on sustainability

Philadelphia, USA – October  6, 2022. Axalta (NYSE: AXTA), a leading supplier of coatings solutions to the architectural and design segment, will unveil its latest ICONICA collection of Alesta® SD powder coatings as part of an exclusive global premiere at this year’s Batimat in Paris, France (October 3-6) before being released progressively around the world.

The newest edition is a reflection of how our world has changed since the release of the original ICONICA collection in 2017. This period has seen a notable shift across a selection of key areas, with major developments in performance standards and colour and surface finish trends, as well as a heightened focus on the environment. ICONICA captures this evolution, having emerged in response to such market requirements.

Performance is a central pillar of the new ICONICA collection, which features Axalta’s Alesta SD range of products as standard for lasting surface protection. This product offering is based on a super durable polyester resin system that provides aesthetics with outstanding durability ans scratch resistance in the most demanding of environments, in compliance with international standards such as Qualicoat Class 2 and AAMA2604. In a major vote of confidence in the quality of the product, the collection also comes with a warranty up to 25 years.

ICONICA has been developed with a key focus on the environment as part of Axalta’s wider commitment to delivering sustainable solutions. The Alesta® SD range of powder coatings is solvent- and VOC emissions-free, while producing significantly less hazardous waste compared with solvent borne coatings solutions, making it the most environmentally friendly paint solution on the market. The superior environmental credentials of the solution prolong the life of substrates, allowing materials to be used more sustainably. Such coatings also receive LEED credits for every project on which they are used and support EPD certification. 

The ICONICA collection identifies a palette of 40 key finishes which capture the essence of our time. These are supported by research carried out by Axalta’s team of colour experts and its in-depth understanding of the global built environment landscape. Such findings provide architects an desigers with clear, actionable insights to help inform designs that can withstand the test of time.

The arrival of 14 new colours to the collection, with new additions such as Grained Stone, Russet Scarabea, and Lunar Chrome, reflects the degree of change that we have seen over the past five years, following major disruptive events such as the climate crisis and the pandemic. To help illustrate this metamorphosis, it has grouped the colours according to four key themes which embody the changing face of modern existence: Natural Crafts, Comforting Shelter, New Minimalism and Celestial Space.

Olaf Conreur, Global Business Strategy Director at Axalta, said: “We are proud to unveil the latest ICONICA collection, which addresses the changing performance, sustainability and design requirements of the global architecture and design community. This newest trend collection underlines our commitment to supporting architects around the world with expert insights and guidance to facilitate better, more sustainable designs. ICONICA enables customers to turn their project into a piece of art, while making the most of advancements in coating technology to ensure superior performance. We are constantly exploring ways to innovate with purpose, and everything we do is motivated by a concern for the planet and its resources.”

Sally Put, Global ColourDesign and Communications Manager, added: “It is difficult to comprehend the rate at which things are changing, which is why we are taking a bird’s eye view of the wider societal and environmental trends shaping design and architecture. Understanding the driving force behind colour trends holds the key to better choices when it comes to design. We understand that colour trends evolve in line with changes within our society and our new collection highlights this.”

About Axalta Coating Systems

Axalta is a global leader in the coatings industry, providing customers with innovative, colourful, beautiful and sustainable coatings solutions. From light vehicles, commercial vehicles and refinish applications to electric motors, buildings facades and other industrial applications, our coatings are designed to prevent corrosion, increase productivity and enhance durability. With more than 150 years of experience in the coatings industry, the global team at Axalta continues to find ways to serve our more than 100,000 customers in 130 countries better every day with the finest coatings, applications systems and technology. For more information visit axalta.com and follow us @Axaltapowdercoatingsemea on Instagram and on LinkedIn.