Axalta Celebrates its 10th Anniversary as Official Sponsor to Yamaha Factory Racing MotoGP
Basel, Switzerland – 10 May 2019 – Axalta (NYSE: AXTA), a leading manufacturer of powder and liquid coatings, confirms its Official Sponsor status to Yamaha Factory Racing MotoGP for the tenth consecutive year.
This important milestone between Axalta and Yamaha Factory Racing MotoGP further cements its long-term strategic partnership while affirming Axalta’s dedication to racing. The company is a key supplier to major international series such as Formula OneTM, NASCAR, WEC as well as Formula Student racing.
The agreement sees Cromax®, one of Axalta’s premium refinish brands, supplying paint systems for use on the Monster Energy Yamaha MotoGP team’s support trucks, mechanics’ toolboxes, workbenches, and other pit lane equipment, as well as in the hospitality areas. The Cromax name appears on the Yamaha YZR-M1 bikes of Valentino Rossi and Maverick Viñales – two of the biggest and most successful riders in the sport.
Marco Riva, General Manager of Yamaha Motor Racing Srl says, "When the first agreement was signed in Italy in 2009, we were looking for a world class paint partner who embodied our values of innovation and productivity. And Axalta – and its brand Cromax - continually demonstrate this. After 10 years, we still keep seeing innovations that push the boundaries. We look forward to another season of close and successful collaboration."
Marco Brioschi, Axalta’s Country Leader for Refinish in Italy, says "At Axalta, we are proud of this close partnership with Yamaha Factory Racing MotoGP that began in Italy ten years ago. This partnership provides Cromax with an opportunity each year to demonstrate the innovation and performance of its products and services, while at the same time supporting one of the best teams in motor sports. We wish the team much success throughout the 2019 season.”
The 2019 MotoGP World Championship runs from 10 March to 17 November 2019 and visits 19 different circuits across the globe.
For more information about Axalta and its refinish brand Cromax, please visit www.axalta.co.uk and www.cromax.com/gb, and to find out about Axalta’s involvement in racing, follow @axaltaracing. For more information about Monster Energy Yamaha MotoGP, please visit www.yamahamotogp.com.
Axalta is a leading global company focused solely on coatings and providing customers with innovative, colourful, beautiful and sustainable solutions. From light OEM vehicles, commercial vehicles and refinish applications to electric motors, buildings and pipelines, our coatings are designed to prevent corrosion, increase productivity and enable the materials we coat to last longer. With more than 150 years of experience in the coatings industry, the 14,000 people of Axalta continue to find ways to serve our more than 100,000 customers in 130 countries better every day with the finest coatings, application systems and technology. For more information visit axalta.co.uk and follow us @Axalta on Twitter and on LinkedIn.