Axalta Coating Systems renews official sponsorship of the Movistar Yamaha MotoGP Team
Basel, Switzerland – 23 May 2018 – Axalta Coating Systems (NYSE: AXTA), a leading global supplier of liquid and powder coatings, has been confirmed as an Official Sponsor of the Movistar Yamaha MotoGP team for the 2018 MotoGP World Championship, which runs from 16 March 2018 to 18 November 2018. This renewal of the sponsorship, which was signed in Italy, marks the ninth consecutive year that the refinish paint systems of Cromax, one of the premium brands of Axalta, has been used on the support trucks as well as on the mechanics’ toolboxes, workbenches and other pit lane equipment. Cromax paints are also used in the garage and in the hospitality areas, and the brand’s logo appears on the Yamaha YZR-M1 bikes of Valentino Rossi and Maverick Viñales.
For Axalta, the relationship with the Movistar Yamaha MotoGP Team is key to its decades-long strategic global partnership with racing, which allows Axalta to demonstrate its technology and product innovations while strengthening its commitment to motorsports of all kind – major series like Formula OneTM, NASCAR, WEC as well as Formula Student racing.
Marco Riva, General Manager of Yamaha Motor Racing Srl, says, “this agreement, in addition to consolidating the relationship between Axalta and Yamaha, exemplifies a partnership based on shared skills and values such as innovation, dynamism, productivity, cutting-edge technology and efficiency.”
Marco Brioschi, Country Leader Refinish Italy Axalta, adds, "Axalta has a rich heritage in racing so is driven by the same passion for innovation as the Movistar Yamaha MotoGP Team. As a long-standing Official Sponsor of the Team we look forward to a great season ahead.”
For more information about Axalta and its refinish brand Cromax, please visit www.axalta.co.uk and www.cromax.com/gb, and to find out about Axalta’s involvement in racing, follow @AxaltaRacing. For more information about Movistar Yamaha MotoGP, please visit www.yamahamotogp.com
About Axalta Coating Systems
Axalta is a leading global company focused solely on coatings and providing customers with innovative, colourful, beautiful and sustainable solutions. From light OEM vehicles, commercial vehicles and refinish applications to electric motors, buildings and pipelines, our coatings are designed to prevent corrosion, increase productivity and enable the materials we coat to last longer. With more than 150 years of experience in the coatings industry, the 13,300 people of Axalta continue to find ways to serve our more than 100,000 customers in 130 countries better every day with the finest coatings, application systems and technology. For more information visit axalta.co.uk and follow us @Axalta on Twitter and on LinkedIn.