Michael Gogoel (R), President of BYK-Gardner USA presents Mike Carr (L), Axalta President - North America, with a commemorative spectrophotometer painted with Axalta's North American Automotive Color of the Year 2016, Brilliant Blue to celebrate the sale of Axalta's 40,000th spectrophotometer.
40,000 Axalta Spectrophotometers Help Collision Repair Professionals Achieve Excellent Color Match, Improving Productivity
Axalta Coating Systems (NYSE: AXTA), a leading global supplier of liquid and powder coatings, recently celebrated the sale of its 40,000th spectrophotometer at the Specialty Equipment Market Association tradeshow in Las Vegas, Nevada, USA, where Mike Carr, Axalta President – North America, and Michael Gogoel, BYK-Gardner USA President, unveiled a commemorative spectrophotometer. BYK-Gardner, a global leader in the field of measuring colour and appearance and testing physical properties of plastic, coatings and cosmetics, manufactures Axalta’s spectrophotometers.
As a leader in colour matching technology, Axalta pioneered the development of portable colorimeters and then spectrophotometers, and was the first in the industry to offer a device that measures colour and flake appearance in 2011.
In Europe, the Middle East and Africa (EMEA), today’s spectrophotometers are available from each of Axalta’s three premium global refinish brands – Cromax®, Spies Hecker and Standox. The devices are branded as ChromaVision® and ChromaVision® Pro from Cromax®, Color Dialog and Color Dialog Delta-Scan from Spies Hecker and Genius II and Genius iQ from Standox. The cutting-edge spectrophotometers are also available globally to Axalta’s bodyshop customers as part of its extensive colour tool choices. They are sold in the US and Asia Pacific under the names Acquire and Acquire Plus EFX™.
Dr. Martin Wulf, Colour Marketing Manager for Axalta Refinish Systems in EMEA, says, “The devices are designed to help refinishers get the right colour match the first time by eliminating costly mistakes and by speeding up the repair process. The patented technology quickly identifies the paint colour, and users of the second-generation devices will also get the details of any paint effects. Then, the colour software selects the closest colour formula to match based on pre-set search criteria making the entire process, quick, easy and effortless.”
Carr concludes, “It is a milestone to have Axalta’s 40,000th spectrophotometer in the marketplace. It truly is a compliment that so many bodyshops realise the benefits of this device. Customers appreciate tools that help them get the job done efficiently, quickly and accurately. We are proud to offer this solution to the market and look forward to its continued growth.”
About Axalta Coating Systems
Axalta is a leading global company focused solely on coatings and providing customers with innovative, colourful, beautiful and sustainable solutions. From light OEM vehicles, commercial vehicles and refinish applications to electric motors, buildings and pipelines, our coatings are designed to prevent corrosion, increase productivity and enable the materials we coat to last longer. With 150 years of experience in the coatings industry, the approximately 12,800 people of Axalta continue to find ways to better serve our more than 100,000 customers in 130 countries every day with the finest coatings, application systems and technology. For more information visit axalta.com and follow us @Axalta on Twitter and on LinkedIn.