We Live Color
Automotive Color of the Year
Axalta continuously monitors automotive trends to forecast how color tastes are changing in the automotive market. Our color expertise helps automakers who use our coatings to beautify and protect their vehicles recognize which hues will appeal most to their customers. Each year, Axalta identifies a global Automotive Color of the Year. Daily inspirations, coupled with extensive research, assist Axalta color designers and product experts in selecting the Automotive Color of the Year.
As part of our commitment to color, Axalta is proud to publish its annual Global Color Popularity report, the largest and longest running report of its kind in the automotive industry. It is the only report that includes global automotive color popularity rankings and regional trends from 11 leading automotive regions of the world. Each year a full report reveals the top 10 most popular color spaces. The report also shows color popularity by vehicle segments including compacts and sport vehicles, trucks and SUVs, intermediate and multi-purpose vehicles as well as luxury sedans and luxury SUVs.
Automotive Color Trend Report
The 2019 Automotive Color Trend Report reveals unique color combinations driven by autonomous vehicles, specialized vehicle types and regional preferences. The report was compiled by reviewing the relationship of color trends, color formulations, the latest in color technology, and Axalta’s Global Color Popularity data to develop sets of color combinations that are shaping the automotive industry. It showcases unique color combinations, such as “The Comeback Duo” and “Smart Duo,” emerging global automotive trends, and the latest innovations in color science influencing them.
Read the full press release.
Read the full report.
Axalta Color Shows
Axalta color shows hosted around the world present OEMs with color palettes designed to showcase the latest color and technology trends. On display are painted, contoured panels that represent colors for all vehicle types. Exquisite and sophisticated colors are designed for luxury and specialty brands while trending colors with global acceptance target mass appeal brands. Axalta’s global team of specialists design color choices that anticipate and inspire color preferences for automobile manufacturers for years into the future.
Color Preference Survey
Axalta’s 2019 National Automotive Color Preference Survey showed that 20% of Mexican vehicle owners preferred red cars, and more than 50% of the states in Mexico included red among their top three color preferences. Axalta’s Survey also highlighted that two-tone cars are gaining popularity, with 22% of respondents saying that they are open to experimenting with color combinations, particularly among millennials (ages 25 to 35).
“Axalta is excited to offer the auto industry important data on color preferences that we believe will help identify the needs for automotive consumers in this region,” said Antonio Macias, Technology Director for Axalta Mexico.
Read the full press release.