Axalta North America Refinish Media Day 2019
In March, our North America Refinish team hosted our annual Media Day at the Customer Experience Center in Concord, NC. Representatives from top publications in the USA attended, including ABRN, Autobody News, Bodyshop Business, and FenderBender. After reviewing how OEM vehicle color can vary as a result of the manufacturing process, we challenged our partners to color match a popular GM color through a conventional fan deck and the Acquire Quantum EFX. The result? Nearly everyone selected a different chip while the Acquire accurately matched the color after a few quick readings.