Recognizing Design
In Detroit, Michigan, we established the EyesOn Design awards, which take place annually during the Detroit International Auto Show. EyesOn Design is an automotive industry fundraising initiative to support visual research at Henry Ford Health System’s Detroit Institute of Ophthalmology. Each year, Axalta recognizes STEM with the Axalta Innovative Use of Color, Graphics and Materials award given to automotive designers who exhibit their concepts at the Auto Show.
Axalta also partners with DRIVE One, an automotive industry training center in Detroit, that in 2018 installed an Axalta-branded paint booth where students receive hands-on training on automotive coatings. Our projects with DRIVE One expose students to automotive design, modeling, color selection, and engineering concepts.
