Celebrating 90 Years of Iconic Colour
Colour Popularity Reports
Our annual Global Color Popularity Report has led the automotive industry in tracking consumer colour preferences for over 60 years. The report is the largest and longest running report of its kind in the automotive industry. It is the only report that includes global automotive colour popularity rankings and regional trends from 11 leading automotive regions of the world.
Each year, a full report reveals the top 10 most popular colour spaces. The report also shows colour popularity by vehicle segments, including compacts and sport vehicles, trucks and SUVs, intermediate and multi-purpose vehicles, as well as luxury sedans and luxury SUVs.
60 YEARS OF COLOR
In 2013, we published our landmark Six Decades of Colorful Automotive Moments, which tracked the popularity of the top five car colours on four continents for the past 60 years.