Royal Magenta

Axalta Autofarbe des Jahres 2022

Specially designed color concept showcases a move toward magenta hues, sustainability and autonomous driving, bringing a luxurious finish to the mobility market

Royal Magenta delivers a new luxury look that is optimized for future mobility,” said Hadi Awada, Senior Vice President, Global Mobility Coatings at Axalta. “With innovative mobility-sensing and environmentally-optimized waterborne technologies, we’re helping the mobility industry transition toward increasingly sustainable solutions, electric vehicles and autonomous driving.”