We Live Color

For light vehicle buyers, it’s all about color – paint colors that catch the eye and create excitement. We know that color can play a big role in car buyers’ choices about which cars to buy. Our colors contribute to the pride new car owners feel about the vehicles they’ve bought and they reinforce those decisions every time owners get behind the wheel.

Axalta’s high chroma Vermeera™ technology provides exceptionally lush, deep colors. Effect pigments can make colors sparkle in the light. Other technologies enable colors to virtually shift hue and tint based on the angle at which light strikes the surfaces as the eye moves across a vehicles surface curves

Automotive Color of the Year

Axalta continuously monitors automotive trends to forecast how color tastes are changing in the automotive market. Our color expertise helps automakers who use our coatings to beautify and protect their vehicles recognize which hues will appeal most to their customers. Each year, Axalta identifies a global Automotive Color of the Year. Daily inspirations, coupled with extensive research, assist Axalta color designers and product experts in selecting the Automotive Color of the Year.

For the first time in its five-year history, Axalta's Automotive Color of the Year is showcasing a color primed for vehicle customization both at manufacturing facilities and in the aftermarket. Sahara, a golden bronze tone, radiates warmth, richness and strength for vehicles of all sizes – especially the expanding global truck and SUV markets – and can serve as the principal color for two-tone possibilities including black roofs.

Borne from Axalta's ChromaDyne™ line of color coats formulated for global automotive manufacturers, Sahara is partly inspired by global trends for warmer shades highlighted in the company's Global Automotive Color Popularity Report. Yellow/gold vehicles are most popular in India and China while brown/beige vehicles increased in North America more than any other region. For more information on Sahara, please visit 2019 Sahara.

Color Popularity Report

As part of our commitment to color, Axalta is proud to publish its annual Global Color Popularity report, the largest and longest running report of its kind in the automotive industry. It is the only report that includes global automotive color popularity rankings and regional trends from 11 leading automotive regions of the world. Each year a full report reveals the top 10 most popular color spaces. The report also shows color popularity by vehicle segments including compacts and sport vehicles, trucks and SUVs, intermediate and multi-purpose vehicles as well as luxury sedans and luxury SUVs.

Color Trends

Axalta Color Shows

Axalta color shows hosted around the world present OEMs with color palettes designed to showcase the latest color and technology trends. On display are painted, contoured panels that represent colors for all vehicle types. Exquisite and sophisticated colors are designed for luxury and specialty brands while trending colors with global acceptance target mass appeal brands. Axalta’s global team of specialists design color choices that anticipate and inspire color preferences for automobile manufacturers for years into the future.

We develop our color palettes using advanced coating materials and systems. Axalta’s proprietary digital technology provides a virtual display of color on vehicles. Digital color rendering is a powerful tool that can help in the visualization of color design on a specific automotive body style in order to ensure the right color is feasible in production as well as accelerate development time and help reduce the possibility of production delays.

To make our color repertoire even more accessible to manufacturers, Axalta brings the latest digital technology to our color shows. Touch screen displays enable users to choose a vehicle, color and setting, and then rotate the image with 3-D realism. The effect is dazzling and the feedback immediate; customers can see their imagination come to life on screen with the touch of a finger.

Automotive Color Trend Report

The 2019 Automotive Color Trend Report reveals unique color combinations driven by autonomous vehicles, specialized vehicle types and regional preferences. The report was compiled by reviewing the relationship of color trends, color formulations, the latest in color technology, and Axalta’s Global Color Popularity data to develop sets of color combinations that are shaping the automotive industry. It showcases unique color combinations, such as “The Comeback Duo” and “Smart Duo,” emerging global automotive trends, and the latest innovations in color science influencing them.

Read the full press release.

Read the full report.

Color Preference Survey

Axalta’s 2019 National Automotive Color Preference Survey showed that 20% of Mexican vehicle owners preferred red cars, and more than 50% of the states in Mexico included red among their top 3 color preferences. Axalta’s Survey also highlighted that two-tone cars are gaining popularity, with 22% of respondents saying that they are open to experimenting with color combinations, particularly among millennials (ages 25 to 35 years).

“Axalta is excited to offer the auto industry important data on color preferences that we believe will help identify the needs for automotive consumers in this region,” said Antonio Macias, Technology Director for Axalta Mexico.

Read the full press release.