Axalta Colour Experience Room London
Your personal experience in the colourful world of Axalta Powder Coatings
The idea for the Colour Experience Rooms arose when Axalta noticed that within communications to architects and designers there was not much information on powder coatings or the specific colours and qualities available. Therefore, Axalta thought about how to serve its products and quality closer to these target audiences who are the communicators to the users of our products, job coaters, facade – and cladding companies.
Axalta finally came out with the idea of the Colour Experience Room, with which its experts can perfectly present the full range of its colours and qualities designed as a permanent colour exhibition. It all started in 2016 with the first “Colour Experience Room” in Lummen, Belgium. The second followed in May 2017 in Lodz, Poland. In October 2018, the Colour Experience Room of Montbrison, France opened its doors to the public. Over the years, the demand for appointments in Axalta’s Colour Experience Rooms has grown steadily, inspiring the company to continue to expand the concept to be even closer to the target audience. Axalta wants to open more showrooms and expand its concept in the future, with a new location in Istanbul, Turkey and Milan, Italy.