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Color of the Year 2016 - Brilliant Blue

At Axalta, we have a 150-year heritage of innovation. Our Automotive Color of the Year campaign is an opportunity for us to share our color expertise in a way that resonates with both our automotive original equipment manufacturer customers, Refinish and custom painters, and consumers. We draw inspiration from our annual Global Automotive Color Popularity Report. This 63-year tradition highlights automotive color choices and forecasts trends around the world. It is both the longest running and most comprehensive report of its kind.

We would like to introduce you to Brilliant Blue and look forward to celebrating a year-long journey that showcases why this stunning hue has been chosen as Axalta’s Automotive Color of the Year 2016.

Watch Dale Earnhardt Jr. Introduce Brilliant Blue

Watch Axalta’s Brilliant Blue Video

Axalta Announces North American Automotive Color of the Year 2016 – Brilliant Blue

DETROIT, MI – January 7, 2016: Axalta Coating Systems, a leading global supplier of liquid and powder coatings, is excited to announce its North American Automotive Color of the Year for 2016 – Brilliant Blue. The announcement comes in advance of the 2016 North American International Auto Show (NAIAS) where Axalta is the Presenting Sponsor of the NAIAS Charity Preview on January 15, 2016. The event will kick-off Axalta’s yearlong Brilliant Blue celebration.

“The start of the New Year is a perfect time to introduce Brilliant Blue,” said Nancy Lockhart, Axalta Color Marketing Manager. “This new beginning is charged by optimism and fresh thoughts and Axalta’s new hue represents positive energy and vibrance.”

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Read the latest copy of the Axalta Color Blog Color Block.