Techno Blue

Global Automotive Color of the Year 2023

Axalta marks its ninth edition of the exclusive Global Automotive Color of the Year with Techno Blue, an ultramodern blue with hue-shifting effects. This color is right on beat with today’s transitional trends between the real and digital world. Techno Blue is designed with color movement to generate excitement on all vehicle types around the globe.

Techno Blue is formulated for various coating solutions and enriches the already diverse Axalta color palette. As a leading color expert in paint and coatings, Axalta uses its innovative technology, advanced color formulations and proprietary insights into global and regional color preferences to drive future color trends.

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Axalta's Color Leadership

Color Popularity

Axalta is proud to publish its annual Global Color Popularity report, the largest and longest running report of its kind in the automotive industry.

 

Color Trends

The 2022 Mobility Color Trend Report reveals unique color combinations driven by the changing landscape to autonomous and electric vehicles with regional preferences in mind.

Royal Magenta (2022)

Royal Magenta is a luxury color concept that showcases the move toward magenta hues, sustainability and autonomous driving.

ElectroLight (2021)

ElectroLight is an expressively refreshing green-yellow hue with bold, contemporary flavors that echo style, energy and flair.

 

Sea Glass (2020)

A green-blue shade with a versatile appeal, Sea Glass infuses tranquility with confidence, producing a premium, customized style. that stands out.

Sahara (2019)

Sahara, a golden bronze tone, radiates warmth, richness and strength for vehicles of all sizes and can serve as the principal color for two-tone possibilities.

StarLite (2018)

StarLite is a light and reflective hue that uses Axalta’s tri-coat process formulated with synthetic pearl flakes to create an eye-catching pearlescent effect.

Gallant Gray (2017)

Gallant Gray is enhanced by blue and silver flakes that produce a unique sparkle effect and dark undertones that enrich the finish, adding sophistication.

Brilliant Blue (2016)

Brilliant Blue is a mid-shade blue that has both depth and vividness with slight turquoise highlights.
 

Radiant Red (2015)

Made from Axalta’s Cromax Mosaic low VOC solvent paint brand, Radiant Red also contains Axalta’s Vermeera™ high chroma technology and a sparkle effect.