Axalta Announces Global Automotive Colour of the Year for 2023 – Techno Blue
We are pleased to announce our Global Automotive Colour of the Year 2023 – Techno Blue.
Axalta marks its ninth edition of the exclusive Global Automotive Colour of the Year with Techno Blue, an ultramodern blue with hue-shifting effects. This colour is right on beat with today’s transitional trends between the real and digital world. Techno Blue is designed with colour movement to generate excitement on all vehicle types around the globe.
Techno Blue is formulated for various coating solutions and enriches the already diverse Axalta colour palette. As a leading colour expert in paint and coatings, Axalta uses its innovative technology, advanced colour formulations and proprietary insights into global and regional colour preferences to drive future colour trends.
“This year’s colour is vibrant and radiates positivity,” said Hadi Awada, Senior Vice President, Global Mobility at Axalta. “Techno Blue is a bold contrast to the luxurious Royal Magenta, Axalta’s 2022 Colour of the Year, shifting people’s mindsets towards futuristic thinking. I’m proud that our Mobility team continues to drive trends throughout the automotive industry.”
To view the full global Press Release, click here.