• New report explores colour trends expected to influence vehicle design over the next three to five years
• Four emerging palettes reflect evolving consumer preferences around wellness, authenticity, technology and sustainability
• Insights help automotive manufacturers develop colours that resonate with future buyers

Axalta has released its 2026-2027 Global Automotive Color Trends Report, revealing four emerging colour trends expected to shape the future of automotive design worldwide. Developed by Axalta's global colour experts, the report provides automotive manufacturers and designers with forward-looking insights into the consumer, cultural and design influences driving vehicle colour preferences over the next three to five years.

"Colour is no longer just an aesthetic choice. It has become a tool for brands to differentiate themselves and promote emotional connection," said Radovan Dimovski, Global Product Manager of Color at Axalta. "Our 2026-2027 trends reflect a changing marketplace where consumers are looking for colour experiences that balance optimism, innovation, comfort and individuality."

The report identifies four key automotive colour trends expected to influence future vehicle design:

• Beyond Quiet: Strength in Softness explores the evolution of pastel-inspired hues into refined and sophisticated colour expressions that reflect consumer demand for calm, optimism and contemporary appeal.
• Luxury 2.0: Beyond the Pomp & Into the Soul showcases deeper reds and browns that communicate authenticity, craftsmanship and emotional richness, reflecting a more personal interpretation of luxury.
• Deep Dive: Just Beyond Depth highlights colours inspired by both technology and nature, evoking themes of trust, innovation and sustainability that are increasingly shaping the future of mobility.
• Beyond Ordinary: The Power of Essentials demonstrates how timeless whites, blacks, greys and silvers continue to evolve through advanced effects, finishes and subtle undertones that enhance premium appeal.

Axalta's global colour forecasting process draws inspiration from industries including automotive, architecture, consumer products, fashion and technology. By combining trend analysis, consumer insights and colour science expertise, Axalta helps original equipment manufacturers (OEMs) anticipate future market preferences and develop colour strategies that strengthen brand identity and customer connection.

The insights are brought to life through Axalta's global colour shows, immersive presentations that showcase future colour directions through curated palettes, painted vehicle-form panels and innovative coating technologies. Designed for OEM design and colour teams, these presentations demonstrate how emerging trends can be translated into manufacturable colours for the next generation of vehicles.

The 2026-2027 Global Automotive Color Trends Report, Color Beyond: Four Emerging Palettes Shaping the Future of Automotive Design, is the latest example of Axalta's ongoing commitment to helping customers navigate the future of mobility through innovative colour solutions and industry-leading expertise.

The full report can be accessed here