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2015 Color of the Year Radiant Red
Axalta Coating Systems, a leading manufacturer of liquid and powder coatings, launched Axalta Automotive Color of the Year 2015 Radiant Red at the 2014 SEMA automotive aftermarket trade show. To wrap up our celebration of 2015 Automotive Color of the Year we commissioned a video capturing all the excitement surrounding the tremendous consumer response to the colour.
Radiant Red from Cromax was chosen for several reasons. Axalta’s annual Global Automotive 2014 Color Popularity Report’s research indicates that the colour red is a growing trend in the marketplace. It’s been one of the top five most popular colours since 2010 and last year it grew by 3%. The capability to offer more chromatic and sparkling reds makes Axalta’s Automotive Color of the Year 2015, “Radiant Red” stand out.
“We created this campaign to share our colour expertise in another format that resonates with both our automotive original equipment manufacturer customers, refinish and custom painters and the consumer,” said Axalta’s Vice President and head of its North American business, Nigel Budden. “Radiant Red is a vibrant, head-turning hue and the No. 24 Axalta Chevrolet SS wears it well.”
To conclude this campaign we created a video celebrating Radiant Red as the 2015 Automotive Color of the Year. It captures all the excitement, taking viewers on a journey to colour hotspots across the country including Mid America Trucking Show, Franklin Institute Science Festival and Detroit’s Woodward Dream Cruise, highlighting many car enthusiasts’ love of the vibrant hue. It’s a nice tribute to Radiant Red, our inaugural automotive colour of the year. Take a look at this inspiring video at https://www.youtube.com/watch?v=R3siGFgdw-0
Axalta’s 2016 Automotive Color of the Year will be announced in January at the 2016 North American International Auto Show in Detroit, Michigan.