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Axalta’s Built for Performance Promotion Concluded Successfully

Axalta Coating Systems (NYSE: AXTA), a leading global supplier of liquid and powder coatings, recently concluded its Built for Performance promotion by presenting a brand-new BMW S1000RR motorbike to a delighted customer, Chris Miller, as part of the marketing campaign.

The Built for Performance promotion was a key marketing initiative run by Axalta earlier this year, whereby customers were eligible to enter by purchasing Axalta products and Sagola spray guns.

Chris Miller from Winfield Automotive Services in Port Melbourne says, “I’d seen the bike on display at the Collision Expo in Melbourne, but I really wasn’t expecting to win it. I would definitely like to thank Axalta and our distributor Jefferson Paint Supplies.”

The superb prize with its own unique paint scheme, came complete with all on-road costs and is valued at $28,000. The official handover took place on 1 June, where the excited winner, Chris Miller and business partner Chris Kane, were handed the keys to their new ride by BMW Motorrad General Manager, Andreas Lundgren and Axalta Managing Director, Steven Brett.

Axalta would like to sincerely thank its customers for their overwhelming support of this promotion.

About Axalta Coating Systems – 150 Years in the Coatings Industry

Axalta is a leading global company focused solely on coatings and providing customers with innovative, colourful, beautiful and sustainable solutions. From light OEM vehicles, commercial vehicles and refinish applications to electric motors, buildings and pipelines, our coatings are designed to prevent corrosion, increase productivity and enable the materials we coat to last longer. With more than 150 years of experience in the coatings industry, the 12,800 people of Axalta continue to find ways to better serve our more than 100,000 customers in 130 countries every day with the finest coatings, application systems and technology. For more information visit and follow us on Twitter @axalta and on LinkedIn