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Axalta Celebrates 90 Years of Iconic Colour


To celebrate nearly a century of colour expertise, Axalta Coating Systems (NYSE: AXTA), a leading global supplier of liquid and powder coatings, has launched a commemorative digital brochure ‘Celebrating 90 Years of Iconic Colour’ that builds on its tradition of providing insights into consumer colour trends from the 1920’s to today and beyond.

‘Celebrating 90 Years of Iconic Colour’ examines the different perspectives of colour choices in the past, the latest trending colours of today, and a glimpse into what might influence consumer decisions in the future.  It considers what makes a generation tick, each era’s lifestyle and the factors that influenced decisions when it came to choosing an automotive style, brand and colour. 

“We have made it our business to understand what makes each generation tick. From the era of mass produced automobiles with black coatings in the 1920’s to the latest trending colours of today,” said John Nettleton, Axalta’s Product and Colour Manager for Australia. “By having a better understanding of colour choices, we can help our customers have a glimpse into what will drive consumer decisions into the future.”

Since the launch of the first-ever Color Advisor Committee to craft colours specifically for cars in 1927, Axalta has remained committed to working closely with automotive original equipment manufacturers, refinishers and customers to drive the future of iconic car colours and technology. It is what drives Axalta colour experts to become industry leaders in research and development and why Axalta throughout each era has always offered one of the most extensive colour databases in the world.

To see the commemorative brochure ‘Celebrating 90 Years of Iconic Colour’ please go to www.axalta.com.au/Colour.