Like what you see? You, too, can have Royal Magenta!
Global Automotive Colour of the Year 2022
Specially designed color concept showcases a move toward magenta hues, sustainability and autonomous driving, bringing a luxurious finish to the mobility market
Axalta continuously monitors automotive trends to forecast how colour tastes are changing in the automotive market. Our colour expertise helps automakers who use our coatings to beautify and protect their vehicles recognize which hues will appeal most to their customers. Each year, Axalta identifies a global Automotive Color of the Year. Daily inspirations, coupled with extensive research, assist Axalta color designers and product experts in selecting the Automotive Colour of the Year.