2020 Automotive Colour of the Year
Colour is Our Business. And a Big Part of Yours
At Axalta, we know that colour and performance are at the heart of our business — and yours. Since the inception of our company, Axalta has been at the leading edge of colour research and development. We understand the importance of colour in your bodyshop and the impact it has on productivity, profitability and higher customer satisfaction. Colour not only adds vibrancy, beauty and personality to a vehicle but requires the most innovative colour-matching tools available to achieve the most accurate colour match possible.
Our colour scientists devote their professional lives to the study of colour technology, trends and tools for perfect colour matching, retrieval, mixing and application. That’s why our colour tools are designed to make this crucial part of the process fast, simple and seamless. We are continuously developing and improving colour matching tools that can save time, increase workflow and reduce waste – helping to move cars through your shop and back to their owners sooner.