Axalta Celebrated Success of Challenger Refinish Brand with UAE customers
Axalta recently celebrated the success of Challenger, one of its leading global refinish brands in
collaboration with its importing partner in UAE, Trichy Trading. More than a hundred of Challenger users attended the event held at Axalta’s state-of-the-art UAE-based Regional Training Centre to mark the system’s market success and showcase its new coverage enhancer concept, which saves time and money, enabling good coverage in fewer coats than before.
Axalta brought Challenger at the end of 2016 to the UAE. Backed by Axalta’s global technology resources, now the refinish system is widely used in body shops for light and commercial vehicle finishing in the region.
At the event, Axalta team demonstrated Challenger’s advanced application methods and techniques during hands-on sessions and shared its insight on the auto aftermarket challenges.
Customers also witnessed how the Challenger Spectrophotometer work together with its new generation color software, which is designed to deliver great improvements in color matching speed and accuracy.
Fadi Medlej, Axalta Managing
Director, MENA, said, “As a global leader in refinish market, Axalta aims to sustain its leadership position in the UAE and each country in our region. We are committed to supporting and servicing our large and loyal Challenger customer base through our Refinish Training Centre capabilities, and we thank Trichy Trading for its dedication and hard work as our partner to ensure spotless execution in its support and development of the customer base."