Racing has been a part of Axalta’s fabric for nearly 30 years. What started as a partnership with Hendrick Motorsports and a young driver named Jeff Gordon has grown into brand recognition around the world. Today, we are an official supplier to the Mercedes-AMG Petronas Motorsport team and an official sponsor of the Yamaha MotoGP team to name only a few of our premier partnerships.

The new racing website will feature a regular interview series hosted by legendary driver and four-time NASCAR Cup Series champion Jeff Gordon that will take you around the world and inside the minds of the most popular drivers, crew chiefs, team owners, and personalities in all of motorsports. In addition, axaltaracing.com will showcase upcoming paint schemes and the stories behind some of the most iconic looks, as well as the latest on Axalta’s technologies, a behind-the-scenes view into the world of motorsports, and weekly race recaps from around the globe.

We Paint Winners!

Watch Axalta Racing’s video celebrating the site launch.
Read the press release.
Visit axaltaracing.com